Executive Summary

Working title · subject to rename

What it is

A web application that helps photographers systematically improve their skills through structured, AI-generated projects. It bridges the gap between owning a camera and building a meaningful body of work; a gap that most photographers never cross because they lack a structured path forward.

The problem

Most photographers improve sporadically. They shoot when inspired, watch YouTube tutorials, buy new gear, but never build the kind of deliberate, focused practice that actually develops a visual voice. The result is years of individual images that don't add up to anything. No growth narrative, no coherent portfolio, no sense of direction.

Existing tools either sell courses (passive, non-personalised) or editing software (post-production, not practice). Nothing helps a photographer answer the question: what should I be working on right now, given where I am and what I have?

The solution

This application generates structured photography projects tailored to three inputs: the photographer's current gear, their chosen genre, and their location. Each project comes with specific locations or subjects, concrete exercises, technical constraints, and a clear objective — turning a vague creative intention into an actionable plan.

Projects come in three sizes: small (one day), medium (up to four weeks), and large (month to year-long). The AI understands the difference between what a 12–40mm lens does well and what it doesn't, which Berlin neighbourhood suits architectural abstraction, and how to design a constraint that teaches rather than frustrates.

Completed projects can be published to a community gallery, creating a public record of growth and a source of inspiration for other photographers.

Who it's for

The primary audience is the intermediate photographer — someone who has moved past total beginner status, owns decent equipment, and feels the frustration of not improving despite shooting regularly. They are not professionals. They are people for whom photography is a serious passion, not a job.

Secondary audience: beginners who are serious enough about the craft to want more than random experimentation from day one.

The product is not aimed at professional photographers with established practices, nor at pure hobbyists happy to shoot casually without a development arc.

Business model

Two tiers, deliberately simple:

Community (free, always) — full access to the gallery, one AI-generated project every three months, small and medium project sizes, one private project at a time. Genuinely useful; not a crippled demo.

Practitioner (€9/month or €7/month annual) — unlimited generation, all project sizes including year-long, ability to publish work, full gear kit, progress tracking, community feedback. Priced below Lightroom, below a roll of developed film.

Revenue is generated from day one through the Practitioner tier. The free tier's quarterly cadence is calibrated to cover AI generation costs without subsidising heavy usage. A 14-day free trial with no credit card required removes the main conversion barrier.

Why it works as a business

The community gallery is publicly browsable without an account, meaning published work drives organic discovery. Every photographer who finishes a project and publishes it becomes an acquisition channel. The product improves the more people use it — more published projects mean a richer community, which makes the free tier more valuable, which brings more users, which produces more published work.

The marginal cost per Practitioner subscriber is approximately €2.85/month (AI, hosting, storage, payment processing), leaving meaningful margin to fund continued development from early revenue.

Current state

Working prototype covering: landing page, example project detail (Berlin Architectural series), public project page (Berlin Geometry), and pricing page. Visual identity and design language established. Domain and final name to be confirmed.

What's next

The immediate priorities after naming and domain are: user authentication, AI integration for real project generation, image upload for published projects, and a basic subscriber payment flow. These four things constitute a launchable v1.

Longer-term features already scoped: AI image critique (upload a shot, receive structured feedback), multi-project planning, portfolio export, and genre-specific project libraries for photographers who prefer to browse rather than generate.

Prepared as a working document · prototype stage · June 2026